Top Social Media Platforms Athletes and Changemakers Should Use to Build Their Brand
In today’s digital age, social media offers an unmatched opportunity for athletes and changemakers to connect with fans, share their stories, and amplify their impact. But with so many platforms available, choosing the right ones to be on can be overwhelming. Whether you’re building your personal brand, increasing engagement, or promoting a cause, knowing which platforms align with your goals is crucial.
At 4th & Crawford, we’ve created a comprehensive guide that breaks down the top social media platforms, detailing the unique benefits, demographics, and content strategies for each. Here’s a quick overview of some of the most effective platforms for athletes and changemakers to consider.
1. Instagram
Why It’s Great: Known for its visual storytelling power, Instagram allows you to share behind-the-scenes moments, achievements, and personal milestones. With features like Stories, Reels, IG Live, and Broadcast Channels, athletes and changemakers can create engaging, authentic content that resonates with fans.
Key Content: High-quality images, short videos, and interactive Stories.
2. YouTube
Why It’s Great: YouTube’s long-form video format is ideal for sharing in-depth content like training sessions, tutorials, or personal stories. Its integration with Google search boosts discoverability, helping you reach a broader audience.
Key Content: Vlogs, tutorials, motivational stories, and live streams.
3. x (formerly twitter)
Why It’s Great: X excels at real-time interaction, making it perfect for quick updates, event highlights, and engaging in trending conversations. Athletes can share game highlights, personal insights, and engage with fans directly.
Key Content: Short updates, live event commentary, and polls.
4. TikTok
Why It’s Great: With its trend-driven content, TikTok is a powerhouse for visibility among younger audiences. Athletes can reach a wide audience by participating in trending content or creating on-brand content in short, engaging videos.
Key Content: Short-form, music-driven videos, challenges, and behind-the-scenes content.
5. LinkedIn
Why It’s Great: LinkedIn is ideal for building professional connections and establishing thought leadership. It’s especially valuable for changemakers looking to gain exposure to business executives, expand their network and share insights with a professional audience.
Key Content: Career updates, industry insights, and networking posts.
6. Facebook
Why It’s Great: As a community-driven platform, Facebook is great for building an engaged fan base and sharing in-depth updates through Pages and Groups. This platform’s diverse user base also makes it suitable for promoting events and causes.
Key Content: Community posts, event announcements, and engaging group discussions.
7. Threads
Why It’s Great: Ideal for those already active on Instagram, Threads allows quick, text-based interactions that encourage more personal and conversational connections. It’s perfect for athletes and changemakers looking to share frequent, authentic thoughts.
Key Content: Short text updates, Q&As, and motivational insights.
8. Pinterest
Why It’s Great: Pinterest provides evergreen content, making it a powerful platform for motivational and educational posts. Changemakers can share inspirational content that drives engagement long after it’s posted.
Key Content: Visual guides, infographics, and motivational quotes.
Ready to Dive Deeper?
Download our full Social Media Platform Guide for Athletes and Changemakers. This free resource provides a detailed look at each platform, offering insights into user demographics, the most effective content types, and the unique benefits of each channel. With our guide, you’ll have everything you need to build a targeted, impactful social media strategy that resonates with your audience.